In marketing, there are several key factors that cannot be ignored. These factors complement each other and jointly promote the sustainable growth of the business and the improvement of market competitiveness. As the leader of the company's marketing team, I will pay special attention to the following aspects when formulating marketing strategies. First of all, market research is the foundation. Market research can provide real and reliable data for strategy formulation, helping us understand the market environment, competition situation and consumer needs. Through detailed market research, we can obtain accurate data and formulate marketing plans that are more in line with market reality. Secondly, accurate positioning of the target market is crucial. Based on the results of market research, we can divide the market into different segments and select the target market with the greatest potential for key promotion. Accurate target market positioning can help us effectively concentrate resources, improve marketing results, and reduce unnecessary expenses. In addition to target market positioning, product positioning is also a factor that cannot be ignored. Our products need to have unique differentiation advantages in the market, only in this way can we attract customers' attention. Product positioning not only includes the functions and characteristics of the product itself, but also requires all-round creation from aspects such as brand image and service quality, so as to stand out in the fierce market competition. Pricing strategy is also a key factor affecting marketing effectiveness. A reasonable pricing strategy should not only take into account customer acceptance, but also ensure the company's profit margin. According to market demand and competition, we can adopt a variety of pricing strategies such as differential pricing and penetration pricing to achieve different marketing goals. Finally, effective promotions can quickly increase brand awareness and sales. Promotions can not only attract a large number of customers in the short term, but also create a good market image for the brand in the long term. Promotions can take many forms, including discounts, limited-time offers, membership activities, etc., and need to be flexibly selected according to specific circumstances. In summary, market research, accurate positioning of the target market, product positioning, pricing strategy and promotional activities are the key points that cannot be ignored in marketing. Only by comprehensively considering these factors can we formulate effective marketing strategies, promote the company's business to continue to grow, and thus occupy an advantageous position in the market competition.